Gleicher started his career in the entertainment industry as a visual artist in the arena of animation, film and video.
In the seventies, Gleicher was a still photographer for Epic Records and an art director for a national advertising agency working on commercials for accounts such as Toys ‘R’ Us and Sportmart. Gleicher gained experience in live action films as a cameraman for NBA Films and Britannica Films. He then started his own advertising agencies in Chicago and Cincinnati producing over 25 television commercials in addition to eighteen minute animated film for The United Way.
In the late seventies, Gleicher produced and directed one of the first multi-camera music videos. In 1979, he produced three music videos for the rock group Rush. Throughout the eighties, Gleicher was a promotions and marketing director on the national and regional levels for such companies as Mercury Records, Elektra, PolyGram Records, the David Geffen Company and for two years ran his own national promotion company with accounts including Warner Brothers, Atlantic, A & M and Capitol.
The nineties saw Gleicher as President of Smash/Island Records, and international repertoire center based in Chicago. It was during his tenure with Smash that Gleicher once again began producing and directing visual media with four music videos.
In 1994, Marvin Gleicher co-founded Manga Entertainment Inc. with Chris Blackwell specializing in the marketing of Japanese animation. In 1995, Gleicher became CEO of Manga Entertainment’s worldwide operations.
As head of Manga Entertainment worldwide, Gleicher was responsible for acquisitions, production, marketing, television, home entertainment, establishing distribution in both domestic and international markets, and overseeing offices in Chicago, Tokyo, Los Angeles, New York and London. Under his direction, anime developed into the phenomenon it is today in the world outside of Japan, making Manga Entertainment the premiere Japanese animation label.
Manga Entertainment was sold in 2004 to IDT Entertainment and division of IDT Corp (nyse:IDT). Gleicher contracted as President of Manga Entertainment until March, 2006.
In late 2006 and 2007, Gleicher was Senior Vice President of Content Acquisitions and Marketing for BCI/Navarre Corporation (nsdq:NAVR), acquiring ‘The Ultimate Fighter’ TV series and the ABC TV series ‘Daybreak for distribution.
2008 - Marvin Media LLC CEO of production and consulting company for television, games, animation and film.
Specializing in character design, script development, production, distribution and animation.
June 2009 - present CEO/co-founder miSweeTapp LLC specializing in the production, publishing and distribution of transmedia games, software, intellectual properties and applications for smart devices. miSweetApp is a next generation publisher that will produce, license, market and distribute transmedia entertainment content including games, applications, software and brands for the emerging global digital lifestyle market focusing on original production and development of new digital media products for next generation Smart Devices and Web 3.0.